Adam St John Lawrence
Adam Lawrence is a design and experience author, professional comedian and actor with a background in psychology and the automotive industry. For years he has been using expertise gained in the world of theater, film and storytelling to help people understand needs and collaborate better to meet them. Adam is co- founder of WorkPlayExperience – a service design company with a uniquely theatrical approach – as well as adjunct Professor at IE Business School and co-initiator of the Global Service Jam, the world’s biggest collaborative prototyping event. He’s a co-author of top-seller This is Service Design Doing.